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Privacy Policy

Last updated: 14 August 2026

Black Wolf Digital respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, enquire about our services or become a client.

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1. Who we are

Black Wolf Digital provides marketing consultancy and services, including CRM and customer journey strategy, marketing strategy, campaign delivery and ongoing marketing support.

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For the purposes of UK data protection law, the organisation responsible for your personal data is:

Black Wolf Digital
[Insert legal business/company name if different]
[Insert registered/business address]
Email: [insert privacy/contact email]
Website: [insert website address]

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Black Wolf Digital acts as the data controller for the personal information described in this Privacy Policy unless otherwise stated.

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2. The information we collect

We may collect and process the following types of personal information:

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Information you provide to us

This may include:

  • Your name

  • Job title

  • Company name

  • Email address

  • Telephone number

  • Website address

  • Information you provide through website contact or enquiry forms

  • Information you provide during calls, meetings or consultations

  • Correspondence between you and Black Wolf Digital

  • Billing and payment information where applicable

  • Information relating to projects or services you ask us to provide

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Information collected when you use our website

Depending on your cookie preferences and the technologies used on our website, we may collect:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Time spent on the website

  • Referring website or source

  • Interactions with pages, links and forms

  • Approximate location information

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Further information about this is provided in our Cookie Policy.

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3. How we collect your information

We may collect personal data:

  • When you complete a form on our website

  • When you email, call or contact us

  • When you arrange a meeting or consultation

  • When you enquire about or purchase our services

  • During the course of providing services to you

  • When you subscribe to marketing communications

  • Automatically through our website and permitted cookies or analytics technologies

  • Through professional networking platforms such as LinkedIn

  • From publicly available business sources where appropriate

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4. How we use your information

We may use your personal information to:

  • Respond to enquiries

  • Provide information about our services

  • Arrange consultations or meetings

  • Prepare proposals and quotations

  • Enter into and manage client relationships

  • Deliver marketing consultancy and services

  • Communicate with you regarding ongoing projects

  • Issue invoices and manage payments

  • Maintain business and financial records

  • Improve our website, services and customer experience

  • Measure website performance and usage

  • Send marketing communications where legally permitted

  • Develop and manage prospective client relationships

  • Protect our business and website from misuse or security threats

  • Comply with legal, regulatory and accounting requirements

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We will not use your personal information for purposes that are incompatible with the reasons it was originally collected unless permitted by law.

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5. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing personal information.

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Depending on the circumstances, we may rely on:

 

Contract

Where processing is necessary to provide services you have requested or to take steps before entering into a contract with you.

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Legitimate interests

We may process information where it is necessary for our legitimate business interests and those interests do not override your rights and freedoms.

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Examples may include:

  • Responding to business enquiries

  • Managing client relationships

  • Improving our services

  • Maintaining business records

  • Protecting our website and systems

  • Limited business-to-business marketing and relationship development

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Consent

We may rely on your consent where required, for example for certain types of electronic marketing or non-essential website cookies.

Where we rely on consent, you can withdraw it at any time.

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Legal obligation

We may process information where necessary to comply with legal, tax, accounting or regulatory obligations.

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6. Marketing communications

We may send you marketing communications where you have consented to receive them or where we are otherwise legally permitted to do so.

Marketing communications may include information about:

  • Black Wolf Digital services

  • Marketing insights and resources

  • Relevant events or content

  • Company news and updates

 

You can unsubscribe from marketing communications at any time by:

  • Using the unsubscribe link contained within an email; or

  • Contacting us at info@blackwolfdigital.co.uk.

 

Opting out of marketing communications will not prevent us from contacting you about an existing contract, project, enquiry or other non-marketing matter.

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7. Sharing your personal information

We do not sell your personal information.

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We may share personal information with trusted service providers where necessary for us to operate our business or provide services.

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These may include providers of:

  • Website hosting

  • CRM software

  • Email marketing platforms

  • Analytics services

  • Cloud storage

  • Accounting and payment services

  • Scheduling and meeting software

  • Project management tools

  • Professional advisers

  • Contractors or specialist partners working on client projects

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We require service providers to handle personal information securely and only for appropriate purposes.

We may also disclose personal information where required by law, regulation, court order or a relevant authority.

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8. Third-party platforms

Black Wolf Digital may use third-party platforms and services to operate the business and communicate with clients. These may include services provided by organisations such as:

  • Wix

  • Google

  • Microsoft

  • Klaviyo

  • HubSpot

  • Mailchimp

  • LinkedIn

  • Meta

  • Payment or accounting providers

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The specific platforms used may change over time.

 

Where these organisations act as independent data controllers, their own privacy policies will apply.

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9. International transfers

Some of the service providers we use may process or store personal information outside the United Kingdom. Where personal data is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection law.

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These safeguards may include adequacy regulations or appropriate contractual protections.

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10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting and regulatory requirements.

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Retention periods will depend on the nature of the information and our relationship with you. For example:

  • enquiry information may be retained while there is a reasonable prospect of a business relationship

  • client information may be retained for the duration of our relationship and for an appropriate period afterwards

  • financial records may be retained for the period required by tax and accounting legislation

  • marketing information may be retained until you unsubscribe or object to processing

 

We periodically review the personal data we hold and securely delete or anonymise information when it is no longer required.

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11. How we protect your information

We take reasonable technical and organisational measures to protect personal information from:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

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Access to personal information is restricted to those who have a legitimate business need to access it. No online system is completely secure, and we cannot guarantee the absolute security of information transmitted over the internet.

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12. Your data protection rights

Depending on the circumstances, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of processing

  • Object to certain types of processing

  • Request transfer of your information in certain circumstances

  • Withdraw consent where processing is based on consent

  • Object to direct marketing at any time

 

Some rights are subject to legal conditions and exemptions.

To exercise any of these rights, contact us at: info@blackwolfdigital.co.uk

We may need to verify your identity before responding to a request.

 

13. Cookies

Our website may use cookies and similar technologies to:

  • Operate essential website functions

  • Understand how visitors use the website

  • Improve website performance

  • Remember user preferences

  • Measure marketing activity

  • Support advertising or remarketing where applicable

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Non-essential cookies will be used only where permitted under applicable law and subject to the consent choices provided through our website.

You can change your cookie preferences through the cookie controls available on the website.

For more information, please see our Cookie Policy.

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14. Links to other websites

Our website may contain links to third-party websites.

Black Wolf Digital is not responsible for the privacy practices, security or content of external websites.

We recommend reviewing the privacy policy of any third-party website you visit.

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15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business operations, technology or legal requirements.

The latest version will always be published on this website.

The date at the top of this page shows when the policy was last updated.

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16. Contact us

If you have questions about this Privacy Policy or how Black Wolf Digital handles your personal information, contact:

Black Wolf Digital
Email: info@blackwolfdigital.co.uk
Address: [insert business address]

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17. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to make a complaint to the UK Information Commissioner's Office.

Further information is available from the Information Commissioner's Office at ico.org.uk.

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