02 — the right fit
who is
this for?
A Good Fit If:
Not A Fit If:
-
Marketing happens, but nobody could explain the plan behind it
-
You're spending across several channels and can't tell what's working
-
There's a growth target and no route to it
-
The business has changed and the marketing hasn't caught up
-
You need a plan you can hand to someone else to run
-
You want a strategy document to sit in a drawer. We build plans to be used
-
You already know exactly what needs doing. Go straight to Campaigns and save the money
-
You need it next week. Doing this properly takes three to four weeks
03 — whats included
what we
actually do
01
discovery
Sessions with you and whoever else matters. Sales, operations, customer service. Marketing goes wrong when it only ever talks to marketing.
02
marketing audit
Everything currently running, what it costs, what it returns. An honest assessment, including the parts that aren't working and the spend that isn't earning.
03
customer journey mapping
How people actually find you, decide, buy and come back. Normally different to how you think they do, and the gap between the two is where the money is.
04
proposition & messaging
What you say, who you say it to, and why they should care. The bit most businesses skip and then wonder why the ads don't convert.
05
channel & campaign strategy
Where to spend, where to stop, what to test and in what order.
06
measurement framework
What you'll track, how you'll track it, and what good actually looks like. Numbers that tie back to revenue rather than impressions.
07
implementation roadmap
Prioritised, sequenced and costed. Something you can act on the Monday after we hand it over.
04 — THE PROCESS
four weeks.
start to finish.
Enough talk. Lets get work.
01
week 1: discovery
02
03
Week 2: audit & analysis
Weeks 4-8: build
Stakeholder sessions, data gathering, access to your platforms and your numbers.
Where you actually are. Current performance, competitors, market position, and the honest version of what's working.
Strategy, messaging, channel plan, measurement framework, roadmap.
04
week4 : present & handover
A full presentation to whoever needs to hear it, plus the written strategy and roadmap.
05 — WHAT YOU WALK AWAY WITH
yours
to keep
A written strategy document. A twelve-month roadmap. A campaign calendar. A measurement framework. And a straight answer on the three things that will actually move your numbers.
All of it yours outright, whether you work with us afterwards or not. If you take it in-house and run it yourself, that's a good outcome and we'll help you brief whoever's doing it.
07 — frequently asked questions
your questions
answered
lets look
at what
you've got
Twenty minutes and we'll tell you whether there's money in your database. Usually there is.