What's the minimum term?

Rolling monthly with 30 days' notice. If it isn't working, you leave. We'd rather earn it every month than lock you in.

Is there a setup fee?

Yes, from £1,500 on retainers. It covers the audit, the platform work and the first month's planning. One-off. It exists so month one is productive rather than spent finding our way around your business.

Can we start with a campaign and move to a retainer?

Most clients do exactly that. It's a sensible way to find out whether we're right for each other.

Do you work alongside our existing team?

Yes, and it's often the best setup. We take strategy and the specialist work, your team keeps doing what they're already good at.

Who actually does the work?

The person you meet on the call. No pitch team followed by a junior.

How much of your time do we get?

The equivalent of two to three days a month on a standard retainer. If you need more, we'll price it properly rather than quietly stretch ourselves thin.

Campaigns from £1,500. Ongoing support from £2,500 a month, plus onboarding from £1,500.

crm & customer journeys

the revenue
you already own

Most businesses spend everything chasing new customers and almost nothing on the thousands already sitting in their database. We build the CRM and the journeys that change that.

BOOK A CALL

02 — the right fit

who is
this for?

A Good Fit If:

Not A Fit If:

You've got a customer list you're not using properly
Email goes out sporadically, or not at all
Enquiries come in and follow-up depends on who's free
You're paying for Klaviyo, HubSpot or similar and using a fraction of it
You know retention is cheaper than acquisition but nothing has been built

You've got fewer than about 500 contacts. Build the list first, we can help with that under Strategy
You want one email a month and nothing else. That's a freelancer job and you'd be overpaying us
You can't give us access to your platforms and your numbers. We can't work blind

03 — whats included

what we
actually do

01

crm audit & roadmap

A full review of your platform, your data quality, your list health and what's currently set up. You get a written roadmap at the end of it, whether or not you carry on with us.

02

segmentation

Splitting the list by behaviour, value and where someone is in their lifecycle, instead of sending everything to everyone and hoping.

03

automated journeys

Welcome sequences, enquiry follow-up, abandoned basket, post-purchase, reorder prompts, re-engagement, win-back. Built once, working permanently, running whether anyone remembers to log in or not.

04

campaign management

The regular sends. Planned against a calendar, written properly, tested before they go. Not thrown together on the morning.

05

deliverability

Authentication, list hygiene, sender reputation. The unglamorous work that decides whether any of the rest of it arrives.

06

personalisation

Content driven by what someone actually did, not by which spreadsheet column they landed in.

07

reporting

Monthly, in plain English, tied to revenue rather than open rates.

04 — THE PROCESS

how we
run it

Enough talk. Lets get work.

01

weeks 1-2: Audit

02

Weeks 3-4: Plan

03

Weeks 4-8: build

We get into your platform, your data and your numbers. Where has the list come from, what state is it in, what's actually been sent, what worked and what didn't. You'll usually learn things about your own database here.

Journey mapping and a prioritised build order. Highest-revenue flows first, not the easiest ones. You see the plan and sign it off before anything gets built.

Flows built, tested and switched on. Templates designed. Segments created. We test properly, because a broken automation running silently for three months is worse than no automation.

04

Ongoing : optimise

Test, refine, report. The first version of anything is never the best version.

START A CONVERSATION

05 — case study

£700,000 in six months, from
a list they already had.

A building products supplier with 40,000 contacts sitting in a database nobody used. We connected the data, segmented properly and built the journeys around how customers actually buy.

Read The Story

06 — frequently asked questions

your questions
answered

lets look
at what
you've got

Twenty minutes and we'll tell you whether there's money in your database. Usually there is.